{
Tobias Knieper

People

}
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001122334455554433221100

raiffeisen bank enhances marketing efficiency with real time data integration

Raiffeisen Bank International (RBI) has transformed its marketing data architecture across twelve countries, enabling real-time data access that enhances campaign performance and customer acquisition. The shift from manual reporting to daily insights has increased efficiency and compliance, while paving the way for innovations in predictive analytics and B2B data collection. This strategic overhaul positions RBI for sustained competitive advantage in the banking sector.
IT Finanzmagazin
United States Dollar Euro Microsoft Corporation Raiffeisen Bank International AG Google Inc. Apple Inc. AUT Tobias Knieper Show more
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14:33 13.02.2025
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